Environmental Impact

Our mission is to reduce the environmental toll of the fashion industry by promoting the longevity of shoes, bags, clothes, and accessories through expert after-care services.

WE BELIEVE THAT EVERY PIECE IN YOUR WARDROBE

HAS A STORY WORTH CONTINUING

The fashion industry is responsible for 10% of global carbon emissions and consumes vast amounts of water—producing just one pair of jeans requires 3,781 liters of water.

By extending the life of your favorite pieces, we’re addressing these challenges head-on and paving the way for more sustainable fashion consumption.

OUR GOALS BY 2030

  • REDUCTION IN CO₂ EMISSIONS

    By prolonging the life of clothing, shoes, bags, and accessories through our after-care services, we aim to save approximately 190,416 kg of CO₂ emissions, reducing the carbon footprint of fashion consumption in the Arab world.

  • WATER CONSERVATION

    Through repair and restoration, we strive to conserve approximately 68.6 million liters of water that would otherwise be consumed in the production of new clothing, shoes, bags, and accessories.

  • WASTE DIVERSION

    By extending the lifespan of clothing, shoes, bags, and accessories, we aim to divert approximately 19,685 kg of waste from landfills, reducing the environmental impact of discarded items.

> We’re proud to align with the growing fashion circularity movement in the GCC. Our goal is to contribute to this value chain by making expert craftsmanship accessible and encouraging more mindful consumption habits.

> Together, we can redefine what it means to value fashion__for people, for the planet, and for the future.

MSW REDUCES FASHION WASTE

We extend the life of your fashion items to reduce textile waste, conserve water resources, lower carbon emissions, and promote sustainability.

> OUR COMMITMENT TO SUSTAINABILITY AND IMPACT

Our work aligns with key Sustainable Development Goals (SDGs), and we are proud to contribute to global efforts for a healthier planet and thriving communities.

  • 8 Decent Work and Economic Growth

  • 11 Sustainable Cities And Communities

  • 13 Climate Action

  • 12 Responsible Consumption And Production

HOW WE CONTRIBUTE:

SDG 8: Decent Work and Economic Growth

We empower artisans and promote economic resilience by:

• Creating meaningful jobs for local cobblers, tailors, and restoration experts, ensuring fair wages and ethical working conditions.

• Partnering with skilled professionals to revive traditional craftsmanship and support sustainable livelihoods.

• Building a scalable business model that contributes to economic growth while prioritizing sustainability.

SDG 11: Sustainable Cities and Communities

We contribute to building eco-conscious communities by:

• Reducing textile waste in urban areas, fostering cleaner and healthier environments.

• Partnering with individuals and organizations to create accessible, sustainable fashion solutions.

• Promoting a culture of repair, reuse, and donation that aligns with the needs of modern cities.

SDG 13: Climate Action

We tackle the environmental impact of fashion by:

• Diverting items from landfills, which helps reduce greenhouse gas emissions caused by textile waste.

• Advocating for sustainable consumption patterns that lower carbon footprints and resource exploitation.

• Supporting the transition to a circular economy in fashion, which is key to combating climate change.

SDG 12: Responsible Consumption and Production

We encourage a shift toward mindful fashion choices by:

• Extending the life of clothes, shoes, and accessories through repair, restoration, and upcycling.

• Reducing the demand for new production, which minimizes waste and resource depletion.

• Educating consumers on the importance of fashion circularity and how small changes can make a big impact.